Massachusetts Lawyers Weekly awarded Vanessa Schaefer the 2012 Excellence in the Law Award for Marketing. The dinner was held on May 10, 2012 at the Fairmont Copley Plaza, Boston. Celebrating with Vanessa were (from left) Lisa Woodford of Cooley Manion Jones, Vanessa, Tina Rutherford of Campbell Trial Lawyers, and Susan Post Munafo of Hemenway & Barnes.

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Many of you see that title and think, “I’ve seen too many articles about this topic, how could this one possibly be different?” I can answer that question with a word and a number: Drupal 7.

It is difficult to compare Drupal and WordPress software because they target two totally different markets. WordPress targets the blogging community while Drupal targets a much broader community. The only true overlap is that Drupal can be used to run a blog as well. This article is not designed to blast WordPress and praise Drupal, because they are both competent pieces of software which we’ve used to build client sites for years, but to inform you that the usability gap between the two is closing.

Read more.

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Vanessa Schaefer, Clockwork’s co-founder and Creative Director, has won the Excellence in Marketing Award at the 2012 Excellence in the Law event presented by Massachusetts Lawyers Weekly in partnership with the Massachusetts Bar Association.

If you’d like to buy tickets to attend the festivities on Thursday, May 10, 2012 from 5:30pm to 8pm at the Fairmont Copley Plaza, 138 Saint James Avenue in Boston, click here.

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Clockwork Wins 4 LMA New England Your Honor Awards, including FIRST PLACE for WEBSITES!! Congratulations to all our clients, Campbell Trial Lawyers, Bernkopf Goodman, and Sherin and Lodgen.

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See the six latest website we’ve designed and launched — for clients that include law firms, financial advisors, and an architectural firm!

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In SEO they refer to lots of things which you might not understand. Here is a list of 10 of best known terms you will need to learn.

1. SEO
Better start with what SEO is, this stands for Search Engine Optimization. This is the act of optimizing your site to achieve the best results for your website in the search engines.

2. Title Tag
The title of the page, this is what will be displayed on search engine result pages so make sure you put keywords in here.

3. Meta Tag
Used to tell the search engines more information about the page such as description field and keywords.

4. Search Algorithm
This is what the search engines use to work out which web page best matches your keywords in a search.

5. SERP
This stands for Search Engine Result Position, so if your site has a high SERP then your website will be displayed nearer the first page of the search results.

6. Keyword Density
This is the percentage of a word in your content. The higher the keyword density for a certain word the more likely the page is going to be about that keyword.

7. Web Crawler
This is what the search engines use to crawl all the websites on the web and index the content.

8. Duplicate Content
The act of having the same content on different pages. Since the Google panda update they have cracked down on duplicate content, it will now put you lower in the SERP for duplicate content.

9. Canonical URL
If your website has multiple URLs which have the same content the canonical URL is used as the master URL for the content. This is so the search engines won’t index duplicate content and just the master URL content.

10. Robots.txt
This is just a file which will explain certain information to the search engines that crawl your site. You can tell them not to index your site or not to index certain parts of your site. You can even use it to direct the search engines at your sitemaps.

From paulund.co.uk

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SEO is a fast changing discipline.

What worked 5 or 10 years ago might be completely unnecessary these days or even bad for your site’s ranking.

Thus leading search industry publications publish the most probable Google ranking factors each year. Nonetheless many webmasters prefer to stick to the past or follow wrong advice from bloggers who just repeat SEO myths.

In recent years, Google has not only included lots of new media types into Universal search results; it has also added numerous ranking factors while rethinking many old ones.

I made a list of new or current ranking factors that get underestimated by webmasters and neglected because of this. At the same time, I included those often old school ranking factors webmasters tend to overestimate the power of. These may not work anymore, or may even hurt your site in Google’s search results.

Read on to see what helps — or hurts — your rankings.

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Clockwork created a colorful, eye-catching piece to help Nitsch Engineering announce the promotion of its COO to President and CEO… and walked away a first place winner in the Event Marketing category for our efforts!

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