See the six latest website we’ve designed and launched — for clients that include law firms, financial advisors, and an architectural firm!
If you work in the web industry or you have a website of any sort you will need to learn about SEO sooner or later.
In SEO they refer to lots of things which you might not understand. Here is a list of 10 of best known terms you will need to learn.
1. SEO
Better start with what SEO is, this stands for Search Engine Optimization. This is the act of optimizing your site to achieve the best results for your website in the search engines.
2. Title Tag
The title of the page, this is what will be displayed on search engine result pages so make sure you put keywords in here.
3. Meta Tag
Used to tell the search engines more information about the page such as description field and keywords.
4. Search Algorithm
This is what the search engines use to work out which web page best matches your keywords in a search.
5. SERP
This stands for Search Engine Result Position, so if your site has a high SERP then your website will be displayed nearer the first page of the search results.
6. Keyword Density
This is the percentage of a word in your content. The higher the keyword density for a certain word the more likely the page is going to be about that keyword.
7. Web Crawler
This is what the search engines use to crawl all the websites on the web and index the content.
8. Duplicate Content
The act of having the same content on different pages. Since the Google panda update they have cracked down on duplicate content, it will now put you lower in the SERP for duplicate content.
9. Canonical URL
If your website has multiple URLs which have the same content the canonical URL is used as the master URL for the content. This is so the search engines won’t index duplicate content and just the master URL content.
10. Robots.txt
This is just a file which will explain certain information to the search engines that crawl your site. You can tell them not to index your site or not to index certain parts of your site. You can even use it to direct the search engines at your sitemaps.
Interesting article about SEO ranking factors that will surprise you:
SEO is a fast changing discipline.
What worked 5 or 10 years ago might be completely unnecessary these days or even bad for your site’s ranking.
Thus leading search industry publications publish the most probable Google ranking factors each year. Nonetheless many webmasters prefer to stick to the past or follow wrong advice from bloggers who just repeat SEO myths.
In recent years, Google has not only included lots of new media types into Universal search results; it has also added numerous ranking factors while rethinking many old ones.
I made a list of new or current ranking factors that get underestimated by webmasters and neglected because of this. At the same time, I included those often old school ranking factors webmasters tend to overestimate the power of. These may not work anymore, or may even hurt your site in Google’s search results.
Read on to see what helps — or hurts — your rankings.
The Society for Marketing Professional Services (SMPS) celebrated its 30th Anniversary this month, which culminated in the ROC (Recognizing Outstanding Communications) Awards gala.
Clockwork created a colorful, eye-catching piece to help Nitsch Engineering announce the promotion of its COO to President and CEO… and walked away a first place winner in the Event Marketing category for our efforts!
Summer is on its way in North America. The days are getting longer, the weather’s warming up, and people are spending time outside. And nowadays, most of those people have a cellphone handy.
Startups in the long-simmering QR code market are hoping that the change in season, along with what they say is a “critical mass” of smart phones, will finally bring QR codes, barcodes that lead to URLs or information when scanned, into the mainstream.
UPDATE: This related article is also interesting: Quick Response Codes 101: Applications in Print Marketing
From top to bottom:
Vanessa and Dave show off the prize for the Berman DeValerio First Place for Websites. View the site here.
Jennifer Irvine, Marketing Director at Sherin and Lodgen, shown here holding the first place award for Single Ads, with Marketing Assistant Caroline Von Flatern, Vanessa and Dave. View the ad here.
Aria Vaida, Marketing Director at Bernkopf Goodman, shown here with Vanessa and Dave and the first place award for Ad Campaigns. View the ads here.
Theresa Bomba, Denise Wilson, and Shelley Swanson of Goulston & Storrs, shown here with Vanessa and Dave and the second place win for Announcements. View the animated announcement here.
When it comes to image editing, resolution is one of the toughest concepts to understand. It’s also the most important concept to grasp when it comes to printing photos that look good. In this article you’ll learn what the heck resolution really is, when you need to worry about it, and how to tie those concepts into your final printed image.
To make sense of it all, we’ll start by taking a closer look at your digital photos to see what they’re made of.
Happy holidays! Another year, and we’ve just sent our Holiday E-Card out. Turn up your volume and click here or the image to the right to watch it. Please forward to friends as well!!
